案例3-5 样品跟进话术1-3

案例3样品跟进话术①

问题：客户收到样品后怎么跟进？

回复思路：

下面的三个话术都是针对客户收到样品后如何更好地跟进客户，这个时候跟进客户的大 忌是那些冷冰冰的How about the sample testing这类的空洞的话术，我们要想成功地撬动客户针 对我们样品测试的回复，那我们就应该有这些充实饱满的话术，这样子客户根本找不到不回 复我们的理由，只要客户一回复，我们就有机会在样品战中脱颖而出。

回复话术①：

Dear Xxx,

Wish you have a nice day and everything goes well.(后面的沟通是不用再自我介绍的，请注意)

I just checked the logistics information and the goods have been successfully signed. I am so excited about it and I have to say thank you for your patience and effort on this order so that we finally made this order happen.

I do believe now you should be in the testing procedures, sure if you have any questions about the samples testing, please share them with me so that I can offer you the help with my professional product knowledge and experience.

Our biggest holiday, Spring Festival is approaching to the end of this month. I really hope we can confirm the order before our holiday so that we can collect the material for you order so that we can arrange the production for you as long as we come back. (This is our special period, so sure the sooner we prepare the order the better and sooner we can offer you the product after our holiday).

Your reply on the confirmation would be very helpful for us to confirm the order details for 3,000 pcs.

Looking forward to your kind reply.

Best Regards,

Yours Daisy

案例4样品跟进话术②

回复思路：跟进客户的时候要有点撬动客户的点，看了不回往往是我们没有撬动客户的点, 也就是写的邮件要让客户看到了邮件不回都要觉得不太好意思，而且跟进样品单的时候不太能 空洞,像什么How is the testing? Any feedback of the testing?等等，参考下面的话术（有点像跟进 客户三步曲，哈）

回复话术②：

Dear Xxx,

Wish you have a nice day and everything goes well.

Time flies, it has been some time after you received our samples, thank you to your patience, which was really helpful for us to confirm the sample order and your negotiation skills were still very impressive.

I would love to write this email and confirm if you need some help from our side after you receive the samples, here I would love to offer you some tips in the sample testing：

1. XXXXXXXXXXXXXXXXXXX

2. XXXXXXXXXXXXXXXXXXX

There are some tips that we test the samples without professional equipment. I hope this would be helpful for you.

Sure, good business needs more communication, as professional and responsible sales. I think I should have something that you may probably need. We already spent so much time in this order, I do believe both of us would love to make our effort to be more valuable, right?

Looking forward to your kind reply.

Best Regards,

Yours Xxx

中文版本跟进客户三步曲：

XXX先生：

您好！

很久没有收到你的消息，但依然清晰记得在你的耐心帮助下我们很快就确认了我们样品 关于XXX台收音机的样品单，你的谈判技巧还有耐心非常让人印象深刻。

在你收到样品后不知道是否在测试过程有没有遇到一些小问题，这里我将我们专业测试 的一些小技巧分享给你们还能不能对你们有所帮助：

1、 XXXXXXXXXXXXXX

2、 XXXXXXXXXXXXXX

这些是我们没有专业设备下做测试的常用技巧，你们也可以尝试一下。

一门好的生意肯定是需要大家彼此多沟通的，作为一名专业及负责任的销售我相信我应 该会有一些专业的知识和经验可能你那边需要的，特别是在我们在这个订单花了这么多时间, 我相信我们都想将我们的努力更有价值。

期待你的回复!!！

致敬

案例5样品跟进话术③

问题：老师，客户收到样品后我们没怎么跟进，如何进行后续的跟进呢？

回复话术③：

Dear Xxx,

Wish you have a nice day and everything goes well.

Thank you very much for your kind trust and support in our previous order about our Xxx Product.

Time flies, it has been around xxx days/months after our delivery, I do believe you have already received the goods, I am very sorry but my following email came late. 1. Are all the goods in good condition after you received the goods? 2. Are all the goods as the same as the one you need? (we made exactly according to your requirements). 3. During the selling, did you meet any difficulties that might probably need the help from our side? Please do trust we are always totally ready to offer you the help with our professional product knowledge and experience. Your reply on the feedback would be very 9

important for us, especially the problems that you met would be very helpful for us to improve our product and service.

Looking forward to your kind reply.

Best Regards, Yours Xxx