课程内容

案例42如何拒绝客户降价给折扣的要求

案例42如何拒绝客户降价给折扣的要求

问题:客户让我们给30%的折扣,虽然我们的利润很好,但是30%的折扣太大,如何有 效的拒绝客户呢?主要是客户揪着我们上一单的错误。

回复思路:用高情商的话术让客户明白30%意味着什么。

回复话术:

Dear Xxx,

Frankly speaking, I am not sure why you asked such biggest discount 30% and how it comes from ? In China, 30% is so big profit, from my heart, I am sorry but have to say that you don' t understand well the meaning of 30%, maybe another product area has such big profit, but, from my 10 years sales experience and product knowledge, I am responsible to say that we only have 6%-8%. Concerning our last mistakes, we have to give our whole profit to you, and really hope that you also can understand our hard status, crazy higher material cost and not stable of exchange rate, in fact, we lost money already.

We sincerely want to keep good and long cooperation with your company, and don' t want to push you away, however, business needs win to win, right ? Otherwise, how we continue to ?

Thousands of thank you very much for your kind understanding.

Yours sincerely, Xxx

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